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AI技术在eBay搜索平台的应用.PDF
AI技术在eBay搜索平台的应用
Hua Yang, Steven Xin, Dingxian Wang, Jason Jiang
eBay China Center of Excellence
hyang2@
4/12/2018
EBAY CHINA CENTER of EXCELLENCE
EBAY CHINA CENTER of EXCELLENCE
A Glance of eBay Search Platform
• 60+% of all eBay traffic
• 1.5 billions of active items
• 300+ millions search queries daily
• Global reach: 41 sites, 224 countries
• Cassini – eBay’s 3rd generation search engine
– Live in 2014
– A highly scalable, available search engine
– 20000+ machines in 3 data centers (7 clusters for active items)
– NRT (near real time) updates
• Cutting-edge machine learning algorithms
– Large-scale machine learning platform
– ML algorithms in query understanding, ranking, SPAM, etc.
• Search as a service (SaaS)
EBAY CHINA CENTER of EXCELLENCE 3
What’s Special about eBay Search?
• Near real-time update
•Search ranking algorithms
– Relevance
– Conversion
• Sales
• Spectrum of values (diversity)
– Quality
How to find the perfect choice from billions of items?
EBAY CHINA CENTER of EXCELLENCE
eBay Queries and Items
• Queries
– Brand name:
• Michael Kors, Nike
– Products, product types, or specific models:
• Michael Kors Watch, Jaguar smart key, MK5865, Nike shoe
– Products with attributes:
• Michael Kors gold Watch, 2015 accord battery tray, 1g gold bar, 1gb, 8gb sd card, honda 15hp
• Item Titles
– New Michael Kors Womens Parker MK5865 Rose-Gold Stainless-Steel Fashion Watch
– NWT Michael Kors Abbey Large Backpack $398.00
• NWT – New With Tags
– 1 Carat Round Cut Diamond Engagement Ring SI1/D White Gold 14k
• SI1 – clarity score; D – color notation
Need to und
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