世界顶级化妆品品牌商务宣传ppt模板之李施德林系列化妆品的市场分析Listerine Netnography.pptVIP

Summary of Insights Opportunities Overall, consumers have a somewhat moderate view of Listerine. Consumers most like Listerine’s germ-killing action. The most prevalent complaint from consumers is that Listerine is too harsh. Listerine has a tremendous number of off-label uses for personal and home care based on its efficacy. Top opportunities: Soothing Power flavor Toenail fungus treatment Mosquito repellent Listerine for Gen-Y Unique uses forum * * * * * * * * * * * * * * * * * * * * * * * * Listerine Netnography February 12, 2010 Overview This study is an analysis of consumers’ perception