管理学原理--第一讲社会责任与管理伦理.pptVIP

Values-Based Management Definition an approach to managing in which managers establish, promote, and practice an organization’s shared values values reflect what it stands for and what it believes in 5-* * Values-Based Management (cont.) Purposes of Shared Values act as guideposts for managerial decisions and actions shape employee behavior by communicating what the organization expects of its members influence marketing efforts build team spirit inspire greater commitment to work and responsibility * Purposes Of Shared Values (cont.) Shared Organizational Values Guide Managers’ Decisions and Actions Influence Marketing Efforts Build Team Spirit 5-* Shape Employee Behavior * Values-Based Management (cont.) Developing Shared Values it is difficult to establish shared values managers are responsible for shaping the organization so that its values, norms, and ideals appeal strongly to employees companies that practice values-based management have broad commitment to being socially responsible and socially responsive 5-* * Suggestions for Creating a Good Corporate Values Statement 5-* * The “Greening” Of Management Definition recognition of the close link between an organization’s decisions and activities and its impact on the natural environment resulted from highly visible ecological problems and environmental disasters 5-* * The “Greening” Of Management (cont.) Global Environmental Problems there are many global environmental problems developed nations are blamed for the problems problems expected to increase as emerging countries become more developed * The “Greening” Of Management (cont.) How Organizations Go Green products and production processes have become cleaner shades of green - describe different approaches that organizations may take legal approach - follow legal obligations little environmental sensitivity market approach - organizations respond to the environmental preferences of customers stakeholder approach - organization chooses to respond to mult