摇滚酒店001.docVIP

Hard Rock Hotel Casino 摇滚酒店 Mark Zeff is no gambler. But he was quick to take a chance on a mega-project, one with a scope that far exceeded anything that his firm, recently renamed MarkZeff, had previously designed. His two towers for the Hard Rock Hotel Casino in Las Vegas connect to the famous-some might say infamous-original Hard Rock, which had built its reputation on sex, drugs, and rock and roll.Despite Zeffs extensive hospitality experience, the call from the Hard Rocks new owner, the Morgans Group, came as a surprise. More surprising still was the speed of the process. Within a week, Zeff interviewed with Morgans executives, toured the site, and sealed the deal at the airport before flying home. That was in 2007, when it seemed like every investor in the world was betting on Vegas.His first task was to evaluate the master plan, already developed by Klai Juba Architects. The big issue was that Morgans, the operator, and the bankers all had different thoughts on what the hotel should be, he begins. To galvanize the three groups, I put together a 15-minute branding movie on a day-in-the-life of HRH 2010. The DVD showed a hotel that would appeal to an all-inclusive clientele demographic. From the fashionista to the club kid and the business executive, everybody would find something to love in this new interpretation. In total, Zeffs two towers, plus the existing hotel, have a 1,200 key count. The Paradise tower is an annex to the original building. The all-suite HRH tower stands on its own, with enough amenities to let guests get into whatever mischief they desire. Heres the layout. Composing the ground level at the Paradise are reception, the bar Luxe, and a high-limit gaming room that threads the old and new hotels together, Zeff says. A nightclub vibe, a living-room feel, a memorabilia cache, theyre all there. So are patterns-a major effort. All told, Zeff designed 450. Most of them, such as the red-and-black carpet at Luxe, hint at his current fasc