Introduction 第一章.pptVIP

Fundamentals of Writing English Business Letters  Important characteristics of communication A. communication is a two way process. B. communication always happens between or among two or more parties-sender and receiver. C. communication involves an exchange of facts,ideas, feelings or thoughts. Important characteristics of communication D. communication uses verbal ways like words spoken or written, or non-verbal ways like gestures, postures,etc. E. communication needs a mutuality of understanding between sender and receiver. Purposes of communication A. Initiating action a. Expressing needs and requirements b. Persuading and motivating others B. Imparting information a. Creating awareness b. Creating understanding c. Persuading others d. Influencing others Purposes of communication C. Establishing relation Establishing, acknowledging and maintaining relations with other people, is a vital function of communication. The type of communication Verbal CommunicationVerbal communication includes sounds, words, language and speaking. Non-Verbal Communication Non-verbal communication involves physical ways of communication, like, tone of the voice, touch, smile and body motion. The type of communication Written communication is writing the words which you want to communicate. Visual communicationVisual communication is visual display of information, like, topography, photography, signs, symbols and designs. Television and video clips are the electronic form of visual communication. Written Communication Business writing Business writing is nonfiction writing about a business related subject ,addressed to a particular audience to achieve a particular purpose. A good business letter should be clear, accurate and effective. Principles of Good Business Letter Writing Consideration A. Try to put yourself into your reader’s place B. Emphasize the You attitude rather than I or We. C. Emphasize the pleasant,positive