英语应用文写作.ppt.ppt

Ads Notices * Ads PostersNotices Announcements * Advertisements 一则完整的局面广告通常包括五个部分： heading, body, slogan, trademark, illustration. 广告英语有下面几个独特的词汇、句法和修辞特点： （1）杜撰新词或拟音拼写 （2）频繁使用形容词 （3）灵活运用复合词 （4）多用简单句和省略句 （5）常用疑问句和祈使句 （6）使用拟人、比喻、双关、反复等修辞手段 * 2． 译名应具有信息原则：这是最基本的原则。由以上的分类可看出，片名包含有丰富的信息内容。作为片名，虽然客观上要求简练、整洁，但一个字、一个词都包含有丰富的信息内容，使人一看便可猜出它属于哪类电影。  * E.g.5 Translation Service Center A working team of well-experienced and professional translators together with a unique advisory board formed by noted professors and experts ensures the superb quality of our service. We provide the following services: (1) Multilingual translation of technical and nontechnical literature. (2) Publishing, printing and advertising. * “Maxwell House” instant coffee—good to the last drop. “麦斯威尔”速溶咖啡—滴滴香浓，意犹未尽。 “Cocacola” — you can’t beat the feeling. “可口可乐” —挡不住的感觉。 CHANG YU. A Brand of a Century. 张裕—世纪品牌。 Let’s make things better. (Philips) 我们让一切更美好。 Intelligence everywhere.(Motorola) 智慧演绎，无处不在。 Communication unlimited.(Motorola) 沟通无极限。 Connecting People. (Nokia) 科技以人为本。 Making the most of the time. (Citizen) 充分利用时间。 You press the button, we do the rest.(Kodak) The tast is great. (Nestlé) Tides’s in, dirt’s out. (Tides) 汰渍到，污垢逃 Miscellaneous Slogans * Friendly Basketball Match Friendly Basketball Match Foreign Languages School vs. Medical School Time: 2:00 p.m., Saturday, March 5 Place: The Gymnasium Admission: Free Exciting and Impressive! Come to cheer for your team! * Lecture Speaker: Prof. Smith of Cambridge University who recently visited this college Subject: the Modern and Contemporary English Literature Time: March 4, 2005, a