价格合理能够确保在国际场的竞争优势convertingEnglishnouns.PPTVIP

3 Semantic Features Business English writing does not pursue shining words. It doesn’t aim at the articial beauty of language so it employs seldom the rhetorical devices such as metaphor, personification, exaggeration and so on. 3.1 Nominalization名词化 eg: Upon successful completion of the tests the Purchaser shall sign a Plant Acceptance certificate evidencing such completion and listing any agreed Deficiencies to be corrected by CAE within such period as may be agreed with the Purchaser． (一 旦 顺 利 完 成 这 些 测 试 ，买方 须 签署一 张工 厂 验 收证 ，证 明测 试 已 经完 成并 列 出将由 CAE在 买 方 同 意 的期 限 内校 正 的任 何 经 认可 的缺 陷 。) 分析：It uses several nominalized structures, such as “ completion”, “evidencing” and “listing”. They make the language more concise, objective and formal. During the process of nominalization, there is no choice of mood, which makes the business writing more serious 3.2 repetition 重复 The Sellers shall not be held responsible，if they owing to Force Majeure cause or causes，fail to make delivery within the time stipulated in the Contract or can not deliver the goods．However，in such cases，the Sellers shall inform the Buyers immediately by cable． (由于人力 不可抗拒事故 ，使卖方不能在合 同规定期限 内交货或者不能交货 ，卖方不负责任 ，但卖方应立即以电报通知买方。) 分析：To avoid ambiguity, it’s common to use “buyers” and “sellers” instead of “we” “you” or “ the one who” in the business contract. It also shows the informalness of business English. 5辆丰田牌汽车和20台日立牌电视机早已备妥待运，但因你方信用证延迟到达，货物不能按期装运。 The five Toyota and twenty Hitachi have long been ready for shipment, but shipment cannot be effected because of the late arrival of your L/C. ③ Amplification of product names (产品名称增词) Stylistic features of Business English and different translation strategies 王文洁2012211041 李彤 2012211037 I.Stylistic features of Business English 1 Lexical features 1.1 Plainness简单性 1.2 Conciseness 简洁性 1.3 Concreteness 准确性 1.4 Highly specialized 高度专业性 1.5 Formalness 庄重性 1.6 Courtesy 礼貌性 2