unit01商务英语精读2课件.ppt

unit01 Teaching Aim Reading I 1 Exercise I 1 Exercise II Background Information Background Information Background Information NIKE “运动”是耐克的语言 1963年,[[俄勒冈大学]]毕业生比尔·鲍尔曼和校友菲尔·奈特共同创立了一家名为蓝带体育用品公司(Blue Ribbon Sports)的公司,主营体育用品。1972年,蓝带公司更名为耐克公司,从此开始缔造属于自己的传奇。　公司创始人比尔·鲍尔曼自1947年从俄勒冈大学毕业后一直留校担任田径教练,曾经训练出世界田径史上的传奇人物--史蒂夫·普雷方丹(Steve Prefontaine)。比尔·鲍尔曼幼年时家境贫寒,坎坷的经历培养了他铁一般的意志。而现任[[董事长]]兼[[首席执行官]]菲尔·奈特作为公司的两位主要创始人之一对耐克的发展同样功不可没。 JUST DO IT！ 　　 giant revenue athlete move on retain track track put into practice capitalize on name after logo innovative contract out a fair share of cash in (on reinforce presence presence at the heart of principle strategy strategy in turn endorse gear dream of/about champion close to worth while 2 Exercises 2 Exercise II 2 Exercise II 2 Exercise III 2 Exercise IV 2 Exercise IV 2 Exercise IV 2 Exercise V 2 Exercise V 2 Exercise VI 2 Exercise VI 2 Exercise VI 2 Exercise VI 2 Exercise VI Post-reading Discussion Survey What role does sport play in business? Task 1: Work in pairs Task 2: Work in groups Task 2: Work in groups Task 3 Reading II 2-Dictation 3 Exercises 3 Exercise I 3 Exercise I 3 Exercise II 3 Exercise III 3 Exercise III 3 Exercise III Special Use Special Use Special Use Special Use Special Use Special Use Special Use Special Use Special Use 3 Exercise IV 3 Exercise IV 3 Exercise IV 3 Exercise IV 3 Exercise IV 3 Exercise IV 3 Exercise V 3 Exercise V 3 Exercise VI 3 Exercise VI Extended Activities A Lexical Knowledge A-Exercise I A-Exercise I A-Exercise II A-Exercise II B-Exercise II C Practical Reading: Football and Basketball Catalogue C Practical Reading: Football and Basketball Catalogue D Additional Vocabulary D Additional Vocabulary Thank You Exercise I Unit 1 Sports and Business ( ) 6. In the advertising world, image transfer means creating a mood, an attitude, and associate it with the product. ( ) 7. Many world’s leading athletes such as Pete Sampras, Dennis Rodman, Michael Jordan and McEnroe all once appeared in Ni