牛津译林版高中英语必修四unit 1《advertising》课件.ppt

Guide 1 : listening and skimming(P1) 1.What is an ad campaign ? 2 . What media can you use in an ad campaign ? 3.what should be first consider? 2 .true or false on Article 1 1.It’s unimportant to figure out what you want to tell the audience and what you are trying to get them to do. 2.In an ad campaign you may need to employ different kinds of media, except posters, newspapers, magazines, radio and television. Ⅱ.Questions based on Article 1 3.To determine your audience, someone must report the related information to you. 4.You’d better decide what you want the audience to know or think about before you have decided who your audience is. Ⅱ.Questions based on Article 1 5.When planning a public welfare campaign, you may want to ask yourself some questions, one of which is ‘what does my audience already know about this problem?’ 6.The decision what approach you want to use should depend mostly on your target audience and which kinds of ads reach that group best. 3.Fill in the blanks What differs from a ________ ad, an ad campaign is a ________ programme of ads using various kinds ads to reach a certain audience. The ________ of the questions you must first consider are as below: 1.Who is the audience for your ad campaign. Ⅲ.Fill in the blanks There are a great number of approaches to ________ your message ________ when you are putting together an ad campaign. The decision ________ way you want to use should rely mostly on your target audience and which kinds of ads ________ that group best. Ⅰ.Questions based on Article 2 1.What is not the reason for anti-smoking? A. Every year millions of people around the world die due to smoking. B. Every pack of cigarettes contains poisonous chemicals leading to lung cancer and heart diseases. C. Smoking costs a lot and causes great damage to the welfare of the people. D. So as to develop huge numbers of smokers in Asia. 2.Who’s the target audience and why? To discourage high-school teenagers, who are the target audience