牛津译林版高中英语必修四unit 1《advertising》课件2.ppt

Teaching aims and demands:（教学目标） 1. Help students know about different kinds of advertisements. 2. Enable students to know about the effects of them. Make every day a green one! 1.What do ads try to persuade people to do? 2. What does PSA stand for? 3. What do PSAs aim to do? Discussion : What’s your attitude towards advertisements? Why do you think so? Ability developing: Look at the following pictures and the slogans with them, and tell your classmates how much you understand each of them. Classroom Interaction: *  Advertisements Welcome + Reading 1.What does the ad try to sell, a product or service? 2.What impression do the words have on you? I love to fly with Oxlin Airlines What problem is the poster trying to make people aware of ? Earth Day March 21st Earth Day aims to increase man’s environmental awareness and encourage people to take care of the earth and its living things. 1.From the poster, do you think drugs are harmful? 2.Does the ad teach you about the bad effects of taking drugs? What should we do ? Yes to life, no to drugs. Cherish our lives! Keep away from drugs! 1.What kind of people do you think this ad is targeting(目的)? Why? 2.Do you think this ad will successfully persuade people to buy this shampoo? Why? Shine that lasts for days! Fast reading To buy a product or service or believe in an idea. Public service advertisements. To educate people about health, safety or any other issue which affects public welfare. Structure of the text: Introduction : introduction of subject Main body : 2.Does an ad tell people the complete truth? 3.Public service ads It offers supporting details. Conclusion: Not be a slave to advertisements! expository writing 1.What is an ad? Public service ad Commercial ad 1. Most people are not aware of how many ads are around them. 2. Advertisements are always meant to prom