河南旅游景区微博营销现状与对策建议【精品毕业论文（设计）】.docVIP

河南旅游景区微博营销现状与对策建议 The Status and Suggestions to Microblog Marketing in Henan Scenic Spot 河南旅游景区微博营销现状与对策建议 摘要 2009年8月，微博进入人们的视界，伴随着使用人群的大量增加，微博凭借其传播速度快，成本低廉的特点，时下已经被认为是web2时代最具竞争力的网络营销平台。各行各业竞相挖掘微博营销的潜力与价值，旅游相关产业也毫不示弱纷纷开通微博，探索微博营销的方法与途径。值得注意的是，微博营销虽为网络营销目标的实现提供了新的有效支撑，在我国得到了快速的发展，但同时也存在很多问题。本文以河南旅游开博景区为例，通过跟踪统计各景区的微博更新数据与网络访谈的形式获得了一手的资料，并以此为基础，总结营销现状，分析景区微博营销中存在的问题，并提出有针对性的意见与建议。 关键字 微博；营销；河南旅游景区；对策建议 The Status and Suggestions to Microblog Marketing in Henan Scenic Spot Abstract In August 2009, the micro-blog went into peoples horizon.With a big increase in the number of users, micro-blog with its speed, low cost,nowadays, has been believed to be the most competitive network marketing platform in web2 age. All walks of life to the potential of the micro Po marketing mining and value, travel related industry are also not show weakness have opened the bo, explore the Po marketing method and the way. It is worth noting that, though the Po marketing for network marketing to achieve the goals of the new provide effective support, in our country obtained fast development, but also has a lot of problems. This paper henan tourism open bo scenic area as an example, by tracing each scenic area statistics data and update the bo network obtained the form of an interview skill for the material, and based on this, this paper summarizes the current situation marketing, analyzes the micro Po marketing problems in it, and put forward some opinions and Suggestions. Keywords microblog；marketing；Hennan scenic spot；suggestion 1 目录 2 前言 3 1. 旅游微博营销的背景概述 3 1.1微时代的到来 3 1.2微博营销的价值 3 1.2.1成本低廉 4 1.2.2用户基础广，信息传播速度快 4 1.2.3资源得以整合，品牌信息得以再扩展 4 1.3旅游微博营销的必要性 4 1.4旅游微博年 4 2. 河南旅游景区微博营销现状 5 2.1开通微博的旅游景区的数量及其影响力 5 2.2博文更新速度与更新时间段 5 2.3微博版面设计 6 2.4微博更新内容 6 2.4.1语言的使用 7 2.4.2内容的选择 7 2.4.3与博友的互动 7 3. 河南旅游景区微博营销中存在的问题 7 3.1微博营销意识不强 7 3.2微博运作能力欠缺 8 3.2.1版面设计未能突显出景区特色 8 3.2.2博文内容的选择不够妥帖 8 3.2.3更新速度过慢 9 3.3景区与相关旅游产业的没有形成合作关系，未实现资源的有效整合 9 4. 河南旅游景区微博营销对策与建议 9 4.1增强微博营销意识，建立景区微博营销团队 9 4.2提高微博日常运营能力