Corporate Social Responsibility_A Strategy For Sustainable Business Success. An Analysis Of 20 Selected British Companies精品.pdfVIP

CORPORATE SOCIAL RESPONSIBILITY: A STRATEGY FOR SUSTAINABLE BUSINESS SUCCESS. AN ANALYSIS OF 20 SELECTED BRITISH COMPANIES. Dr Martin Samy, Godwin Odemilin and Roberta Bampton Leeds Metropolitan University Corresponding author: Dr Martin Samy, Senior Lecturer, Leeds Business School, Leeds Metropolitan University, Leeds LS1 3HE, m.a.samy@leedsmet.ac.uk, Telephone: 07858828849 (mobile) Type of paper: Research paper Purpose of this paper: This study attempted to prove that strategically investing in corporate social responsibility (CSR) will maximize profits while satisfying the demands from multiple stakeholders. Design methodology of paper: Quantitative analysis and exploratory approach. This paper studies the CSR practices of 20 selected UK companies. The analysis of CSR policies is based on the Global Reporting Initiative (GRI) guidelines. The analysis took a further step in examining the trends of earnings per share (EPS) of the selected companies. Findings: The findings revealed that out of the 20 selected companies, only 4 achieved all six guidelines as per the GRI. In regression analysis of the variables 2 CSR and EPS, a very weak (causal) but positive relationship was evident (R = 0.147). Research limitations: The study was applied to 20 selected companies in the UK. Future research should be extended to a larger sample in order to analyse the strength of the relationship between EPS and CSR. The study applied variables of CSR based on GRI. Other measures may reveal different insights. Practical Implications: In the strategic sense, CSR investments are not just another business cost but are essential for a firm’s continued survival in the ever increasingly competitive b