新编剑桥商务英语unit_7_课件.ppt

Module 7 7.1 Sales Vocabulary: Sale terms 2 Reading 2 3 Grammar 4 Speaking: Comparing jobs 5 Reading 1 1 Reading 1. Work in pairs. Compare the jobs in each of the following pairs. What are the similarities and differences? Say which you would prefer to do and why. * doctor / vet * fighter pilot / airline pilot * school teacher / university lecturer * politician / journalist * manager of a company / manager of a charity 2. Read the article and find out why more people prefer a career in marketing than in sales. Complete the table below with reasons from the text. Reasons for choosing marketing Reasons for choosing sales - sounds better at dinner parties - has an air of glamour (whereas sales has an unglamorous image) - (many graduates believe) you work on creative PR campaigns and go on lots of jollies - marketing seems more attractive (than sales) - it isn’t as bad as myths suggest - unlike marketing, sales is tangible - it has a direct impact on a company’s results - you meet people and communicate with different personalities - in sales there’s a buzz of a target-driven environment - you can manage millions of pounds of business - make customers happy - it’s incredibly rewarding Not sold on sales? ‘Hi, I work in sales.’ not a great conversation opener, is it? Not like being a fighter pilot or a director of Medecins sans Frontieres, for example. Unfortunately, a job in sales can’t quite shake off its unglamorous image or associations with something rather dishonest. This all means recruitment problems for graduate employees. On the other hand, marketing – a less direct way of selling a product – is rather more popular as a career choice, and sounds better at dinner parties. Why? Susan Stevens, head of HR at Toshiba, believes that marketing ‘retains an air of glamour’ and that graduates ‘expect to work on creative campaigns with PRs and lots of jollies’. But, on the other hand, sales means ‘door-to-