德国日本等国家的汽车广告案例.ppt

Audi automobilesMarketing slogans: Keeping ahead through technology. ?Everyone dreams of an Audi. Volkswagen, the German car brandSlogans: Volkswagen. Drivers wanted. (US marketing campaign)??????????????For the love of the car.??????????????Relieves gas pains.??????????????Surprisingly ordinary prices (UK campaign for VW Passat, Golf, Polo) Peugeot, the French automobiles Marketing slogans: Peugeot. Live the pleasure.??The drive of your life.?The lion goes from strength to strength. Toyota car brandTaglines: Today Tomorrow Toyota. (Europe)??????????????Toyota. Moving Forward.??????????????The best built cars in the world.??????????????Get the Feeling. Toyota.??????????????Drive Your Dreams.??????????????The car in front is a Toyota.??????????????I love what you do for me - Toyota!??????????????Your new experience of motoring. 40 Rover car brandAdvertising slogan: Rover. A Class Of Its Own. Land Rover vehiclesAdvertising slogan: Land Rover. Go beyond. Hyundai Motors carsSlogans: Hyundai. Drive your way??????????????Always There for You??????????????Driving is believing ??????????????Prepare to want one Nissan Motors carsTaglines: Shift??????????????Shift expectations.??????????????You can with a Nissan.??????????????Just wait you drive it. 45 Kia Motors brandAdvertising slogans: Kia. The Power to Surprise??Make every mile count (USA campaign) ??The Car that Cares Lexus cars (a Division of Toyota Motor)Advertising slogans: The Passionate Pursuit of Perfection ?The Relentless Pursuit of Perfection 50 Porsche automobilesAd slogan: Porsche, There is No Substitute SAAB, Swedish car brandSlogans: Welcome to the State of Independence (USA campaign)??????Saab. Move your mind (European campaign)??????????????Find Your Own Road. Holden cars, AustraliaAdvertising slogan: Holden go. Seat, Spanish car brandMarketing slogan: Seat. Auto emocion. 56**** Citroen, French car brandSlogan: Just imagine what Citroen can do for you