我们学校很有名.pptVIP

Outline 1. Semantic Triangle 2. Semiotic Triangle Semantic Triangle The SYMBOL refers to the linguistic elements (word, sentence, etc.), the REFERENT refers to the object in the world of experience, and THOUGHT or REFERENCE refers to concept. The symbol or a word signifies “things” by virtue of the “concept” associated with the form of the word in the minds of the speaker of the language, and the concept looked at from this point of view is the meaning of the word. e.g. The dog over there looks friendly. The word “dog” is directly associated with a certain concept in our mind, i.e. what a “dog” is like, but it is not directly linked to the referent (the particular dog) in this particular case. Criticisms on Semantic Triangle: How to identify concepts? The same symbol may be used as different concepts for people from different parts of the country. people from the north use “ 我们” to exclude the listeners ; while people in the south may include the listeners. 我们学校很有名。 More widely, can anyone guarantee that a concept coming to his mind when he uses a word is going to be the same as the one brought to his reader’s mind? Therefore, a concept so produced cannot be regarded simply as the word’s meaning. Consequently, another triangular diagram –Pierce’s “Semiotic Triangle” is introduced. Central to semiotics is the notion -------- sign. A sign is a pattern of data which, when perceived, brings to mind something other than itself. Although this definition appears simple on the surface, it has complex implications. Please pause to look at the following picture for a moment or two. Now, briefly, describe to yourself the thoughts that the picture brought to your mind. Please look at the picture and form your thoughts before you continue……….. This situation illustrates the three fundamental building blocks, together with the rules that describe how they relate to one another. The first of these building blocks is the data, that to an observer