音乐节的生财之道(英汉双语版).docVIP

The musical festivals knack of making money 音乐节的生财之道 Back in April, more than 150, 000 music fans flocked to Indio, Calif., for the Coachella Valley Music and Arts festival. In mid-June, Bonnaroo drew over 100, 000 people to Manchester, Tenn., to see Sir Paul McCartney and R. Kelly, among others. Sasquatch brought droves of people to a far-flung corner of Washington State for a long weekend. Every year, more and more festivals seem to pop up in addition to the dozens of music events that already exist. For every Lollapalooza, Austin City Limits or Riot Fest theres a Governors Ball, which just held its third festival, or Catalpa Festival, which is in its second year. 今年4月份，超过15万音乐迷成群结队地来到美国加州印第奥，参加柯契拉山谷音乐艺术节(Coachella Valley Music and Arts Festival)。6月中旬，波纳若音乐节（Bonnaroo）吸引10万多人来到田纳西州曼彻斯特，观看保罗?麦卡特尼爵士和R. Kelly等明星的精彩演出。在一个悠长的周末，大批乐迷不约而同地赶赴华盛顿州一个遥远的角落，参加在那里举行的野人音乐节（Sasquatch）。除了几十个已经存在的音乐活动外，每年涌现的其他音乐节似乎越来越多。加入洛拉帕罗扎（Lollapalooza）、奥斯汀城市极限（Austin City Limits）或暴乱盛会（Riot Fest）等音乐节行列的，是一些你或许没有听说过的音乐盛宴，比如刚刚举办了第三届的州长舞会（Governors Ball），以及进入第二个年头的梓木音乐节（Catalpa Festival）。 Why are so many festivals popping up? Because music festivals are big business. Coachella is the most profitable festival in the U.S. Last year it sold 158, 000 tickets and pulled in $47.3 million in revenue, according to Billboard Boxscore. Thats up from $17 million in 2007. Tickets for the 2013 festival sold out in 20 minutes. Goldenvoice, which produces the festival, expanded it to two weekends last year, a move that was scoffed at, but is now being replicated by other events. Sasquatch has announced plans to expand to two weekends for 2014 after a highly successful 2013 edition, which sold out in a record 90 minutes, according to promoters. Bonnaroo also sold out with regular tickets ranging from $224 to $269, and a pair of VIP tickets -- which include parking and camping perks, exclusive lounges and viewing areas -- going for $1449.50. According to Bonnaroo representatives, the festival has no plans to expan