西番莲种植和深加工项目商业计划书.pptVIP

西番莲种植和深加工Plantation Fine Processing of Passion-fruit 公司简介 Brief Introduction 绿色版纳生态食品公司, 专业从事西番莲有机种植、生产、加工及销售的高科技企业，1999年成立，注册资金250万元。绿色版纳的产品于2002年12月获得欧盟有机食品认证。 Jiangcheng Green Banna Ecological Food Co., Ltd. Registered in 1999 with capital of 2.5 million Yuan RMB Specialized in organic plantation, processing and selling of passion-fruit Products awarded the Certificate of Conformity of European Union Country Organic products by ECOCERTSA 西番莲 Passion-Fruit 产品和技术Product Technology 公司目前的产品是有机西番莲的原浆、西番莲果粉和西番莲提取物 Organic raw fruit juice, powder and refined products 西番莲提取技术属于公司所有,正在申请专利 Pending patent for technology of passion-fruit distillation 主要客户为饮料和保健品行业 Main customers: beverage healthy food industry 西番莲终端产品Passion Juice 有机西番莲原浆 Organic raw fruit juice 经营模式Business Model 采取“公司+基地+农户”的发展模式 “Green Banna + plantation base + farmers ” 寻求合作伙伴，由合作伙伴进行终端产品品牌销售和扩大市场占有率 Looking for JV partners who will be able to market the end-user product and expand the market share 发展的目标与战略Goal Strategy 公司计划从2004年开始，三年内使基地种植面积扩大到1万亩；在五年内，基地扩大到3万亩；五年后将绿色版纳建成全国最大的西番莲原料生产基地，加工生产浓缩汁。 To expand plantation base up to 100 ha. in 3 years To expand to 300 ha. To be the largest plantation base of passion-fruit in China To focus on enriched passion-fruit juice production 公司管理团队Management Team 公司董事，潘军,1994年亚洲理工学院获硕士学位,曾任红牛集团副总裁。 Mr. Pan Jun, member of the board of Green Banna, graduated from Asia Institute of Technology ( AIT,Thailand ) in 1994, and used to be vice-president of Red Bull Group 总经理，王佳 Ms. Wang Jia, General Manager of Green Banna 技术中心经理，李莉，工程师 Ms. Li Li, Engineer and Manager of the Technical Center 市场分析Market Analysis 国际市场对西番莲的需求量很大 The demand for passion-fruit is great due to its excellent quality 近年来果汁饮料的生产和销售大幅增长，2003年增长率为30%，预计2004年会增长50%。 The fruit juice and fruit-based beverage production and sales increased 30% in 2003 and 50% increase is expected in 2004 竞争优势Competitive Advantage 稳定和独有的原料供应基地 Stable sources of raw material