管理经济学课件Chapter12.pptVIP

长期利润 长期利润 苹果 Macintosh 电脑的崛起与衰落 Macintosh的短期和长期 长期利润 这样的结果在以下条件下发生 厂商停滞不前且未能找到使其产品差异化或者降低产品生产成本的新方法 在竞争中保持领先地位： 尤金舒莱尔和欧莱雅 完全竞争与垄断竞争比较 Maximizing Profit at Aztec Electronics: An Example Estimation of demand marginal revenue Maximizing Profit at Aztec Electronics: An Example Solve for inverse demand Maximizing Profit at Aztec Electronics: An Example Determine marginal revenue function Demand Marginal Revenue for Aztec Electronics (Figure 12.9) Maximizing Profit at Aztec Electronics: An Example Estimation of average variable cost and marginal cost Given the estimated AVC equation