ZARA的新产品发展分析研究推荐.docVIP

ZARA新产品的发展研究 [摘要] 服装产品是体现品牌综合实力的手段之一，它不仅包括产品的有形面貌与风格，同时也反映了企业对知识、技术、信息的把握是否能够满足目标消费群体的需求。本文希望通过对ZARA 新产品的发展研究分析，使我国服装企业学习到新的理念与手段，从而提高企业的市场竞争力。 [关键词] ZARA 买手 新产品 发展研究 New product development research of ZARA Abstract: Clothing is one of the means to reflect the brand’s overall strength, which include not only the physical appearance and style, but also reflect the company grasp on the knowledge，technology and information whether to meet the needs of target consumer groups. This paper aims on the new product development research and analysis of ZARA can help the country clothing companies