【毕业论文】××汽车品牌管理的问题及对策研究.doc

××汽车品牌管理的问题与对策研究 摘要CHERY BRAND MANAGERMENT AND COUNTERMEASURE RESEARCH ABSTRACT The brand itself is not the sales force, but the brand is to give consumers trust, loyalty is a cannot ignore force, brand management is an enterprise must pay attention to the link, the first enterprise need according to the market to make accurate judgments, combining its management capacity, and then to the strong brand extension. Chery brand management there are many independent brands have problems, and typical quality problems, brand strategy, brand value is unable to fully realize the excess, and a series o