Dieter Rams：ten principles for good design22.doc

Dieter Rams: ten principles for good design 2010-06-22 01:10:05 这十条设计原则对我影响很深，所以今天特地转载到日志里。Dieter Rams 不仅提出了Less, but better，而他言简意赅的表达反过来也很好地诠释了原则本身。用平常、朴素、精炼的语言去讲解复杂深刻的原理，远离文字漩涡，这也是 Dieter Rams 和 Steve Jobs 的过人之处。就前景而言，即便是今天，这些原则依旧有普适性，却仍然没有被广泛地采用。在很多令人遗憾的设计领域，我们应当借此看到改变的方向。 German industrial designer Dieter Rams Back in the early 1980s, Dieter Rams was becoming increasingly concerned by the state of the world around him – “an impenetrable confusion of forms, colours and noises.” Aware that he was a significant contributor to that world, he asked himself an important question: is my design good design?As good design cannot be measured in a finite way he set about expressing the ten most important principles for what he considered was good design. Here they are:??????Good design is innovative??????Good design makes a product useful??????Good design is aesthetic??????Good design is unobtrusive??????Good design makes a product understandable??????Good design is honest??????Good design is long-lasting??????Good design is environmentally-friendly??????Good design is as little design as possible??????Good design is thorough, down to the last detailAnd more specifically: Good design is innovativeThe possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself. TP 1 radio/phono combination, 1959, by Dieter Rams for Braun  Good design makes a product usefulA product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it. MPZ 21 multipress citrus juicer, 1972, by Dieter Rams and Jürgen Greubel for Braun  Good design is aestheticThe aesthetic quality of a produ