The Advantages of TV over Radio - Television Bureau ….pptx

The Advantages of TV over RadioAugust 2012The Advantages of TV over RadioTo begin with…Television sets itself apart from other media with its ability to offer sight, sound, and motion to generate emotional responses from the viewer.The qualities of television allow advertisers to create a long lasting and memorable brand and corporate image.The Advantages of TV over RadioSecondly…Television is considered the most engaging medium over other major media.The ability to show products in action can easily introduce new products to consumers.Television has built a reputation of prestige and credibility. Thus, enhancing the image of advertisers who use television.The Advantages of TV over RadioCross-media ComparisonCross study comparison – Weekly hours Adults 25-54Source: Marketing Magazine May 17, 2010The Advantages of TV over Radio…Cross-media ComparisonAs identified in the previous slide, people spend more time with TV than with radio regardless of which media measurement method was used.The most accurate measure is the PPM and it shows that on average A25-54 spend 15.4 more hours per week with TV than with radio.The Advantages of TV over RadioCross-media ComparisonWeekly hours Adults 25-54These most recent statistics continue to demonstrate that adults still spend noticeably more time with television.Source: BBM RTS Spring 2012; InfoSys+ PPM, M-Su 2a-2a, 2011-2012 Broadcast YearThe Advantages of TV over RadioStimulating your sensesPerson-to-person communication is achieved through the combination of both the spoken word and unspoken elements such as body language and gestures.Television has both visual and sound capabilities which allowing it to come closer than any other medium to offer ideal communication.Television’s ability to touch people’s senses simultaneously creates a synergistic effect that cannot be duplicated by only stimulating an individual sense.The Advantages of TV over RadioBiometric ResearchScience has proven TV advertising to be the most effectiveIn