珠海游艇产业开拓国际市场研究推荐.docxVIP

珠海游艇产业开拓国际市场研究学院商学院专业：姓名：指导老师：国际经济与贸易朱彩菲学号：职称：100803031017张德新副教授中国·珠海二○一四年五月诚信承诺书本人郑重承诺：我所呈交的毕业论文《珠海游艇产业开拓国际市场研究》是在指导教师的指导下，独立开展研究取得的成果，文中引用他人的观点和材料，均在文后按顺序列出其参考文献，论文使用的数据真实可靠。承诺人签名：日期：年月日珠海游艇产业开拓国际市场研究摘要近年来我国的游艇制造业悄然兴起，已经有不少沿海城市将游艇产业纳入国民经济发展规划。珠海这个海滨城市也不例外。本文以珠海游艇产业为研究对象，首先介绍了珠海游艇产业的发展状况，其次，用SWOT分析法梳理了珠海游艇产业所存在的优势、劣势、机会和威胁。在此基础上，结合整个游艇行业的发展现状，提出了如何让珠海游艇产业开拓国际市场的对策建议。尽管目前珠海的游艇业仍然处于初级阶段，但只要能保持稳健的前进步伐以及抓住机遇，充分利用珠海船艇工业现有基础和区位优势发展游艇产业，都可以慢慢推动珠海游艇产业走向世界，并且逐步形成富有竞争力的海洋产业聚集区和产业集群，开拓国际市场。关键词：游艇产业；国际市场；研究Research on Zhuhai Yacht Industrial Develop the International Market AbstractIn recent years,Chinas yacht industry develop quietly.There are numerous coastal cities yacht industry will be included in the plan of the national economic development.Zhuhai does so. In this paper, the Zhuhai yacht industry is treated as object of study. First introduced the development of yacht industry in Zhuhai. Secondly,using the SWOT analysis method to analyze the yacht industry’s advantages,weaknesses, opportunities and threats in Zhuhai. On this basis,finally propose the way of Zhuhai yacht industrial develop the international market with the development of the entire yachting industry.Although Zhuhai yacht industry is still in its infancy,as long as maintain a healthy pace and seize the opportunity,and make full use of existing infrastructure and location advantages to develop yacht industry,then can slowly push Zhuhai yacht industry into the world, and gradually form a competitive marine industry gathering area and industrial clusters.Finally open up the international market. It can also bring a reference for the development of Chinas yacht industry.Keywords: Zhuhai; Yacht Industry; International Market; Research目录一、引言7（一）论文写作的目的和现实意义7（二）本课题国内外现状及对所研究问题的认识7（三）提出论文的中心论点7二、珠海游艇产业现状7（一）世界游艇产业的概况7（二）珠海游艇产业的概况7（三）珠海游艇产业的分布情况7三、珠海游艇产业的SWOT分析7（一）内部优势（Strengths）7（二）内部劣势（Weakness）7（三）机会（Opportunity）7（四）威胁（Threat）7四、开拓国际市场的对策建议7（一）增强游艇制造能力，提高产品质量....................................8（二）优化游艇产业出口结构，提升