消费选择行为的影响因素及其应对策略心理学论文推荐.docVIP

消费选择行为的影响因素及其应对策略 内容摘要 在市场营销中，无论是商家还是消费者都追求选择的多元化及多样性。选择确实改善了人们生活的质量，让人们可以获得自己确实想要的东西。选择是件好事，但并不等于更多选择就会更好。过多选择对人们情绪和心理造成了一定的伤害。许多研究发现，当选择数量上升时，消费者往往会因为不愿意放弃任何选择，导致错误的决定、焦虑、困惑、甚至会引起病态的压抑等一些心理过程，因此得出了过多选择会导致选择疲劳而影响决定的结论。并为此提出在对选择自由奉若神明的市场中消费时，如最好接受选择自由的某些约束；不必执意“最好”；降低对抉择结果的期望值等一些扬长避短的选择方法。由此表明，人们应该将选择控制在力所能及的范围内，并养成放弃的习惯，真正享受生活的乐趣。 关键词：过多选择、选择悖论、限制选择 Abstract In Marketing, both businessmen or consumers have the choice to pursue diversification and diversity. Choice is to improve the quality of peoples lives, so that people really want to get their own things. Choice is a good thing, it does not mean that more choices will be better. Too many choices on peoples emotional and psychological caused some damage. Many studies found that, when the number of choices increase, consumers are often reluctant to give up because of any choice, leading to wrong decisions, anxiety, confusion and even lead to the suppression of pathological and other psychological process, so that the choice would lead to too much Choice of fatigue and impact the decision conclusions. And to this end made in the Fengruoshenming the freedom of choice in the consumer market, such as the best choice to accept certain constraints; without insisting on the best; lower expectations for the outcome of the choice Yangzhangbiduan such as the selection method. This shows that people should be chosen in control means, and to cultivate the habit of giving up, the fun really enjoy life. Key words: too many choices, choices paradox, restricted choice 目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc198688576 1、绪论 PAGEREF _Toc198688576 \h 1 HYPERLINK \l _Toc198688577 2．从选择到决定心理过程的分析 PAGEREF _Toc198688577 \h 1 HYPERLINK \l _Toc198688578 2.1设定目标 PAGEREF _Toc198688578 \h 2 HYPERLINK \l _Toc198688579 2.2搜集相关资料 PAGEREF _Toc198688579 \h 3 HYPERLINK \l _Toc198688580 2.3评估信息 PAGEREF _Toc198688580 \h 3 HYPERLINK \l _Toc198688581 2.4确立标尺 PAGEREF _Toc198688581 \h 4 HYPERLINK \l _Toc198688582 2.5利用选择，评估决定的主客观结果 PAGER