Bsinss nglish riting haptr 1商务英语写作课程 羡锡彪.pptVIP

What is business writing? Types of Business Writing Business Correspondence 商务信函 Business Report 商务报告 Publicity Materials 宣传材料 Visual Communication 演示 Contracts 合同 Academic Writing --- to summarize or synthesize information and ideas gathered from research --- to explain, compare and contrast, evaluate, or analyze concepts, events, and phenomenon --- to argue for or against a position in an ongoing debate Business Writing  Business Writing is about communicating a message with colleagues, customers, and partners and so on. (English is the lingua franca in the business world.) Communication skills are vital for anyone wishing to rise in a company. Strong communication skills increase productivity, raise effectiveness and contribute to success. 书面交流要充分考虑读者 Written communication is about putting your thoughts into a form which can be transmitted to another person. Written business communication producers should try to avoid ambiguity. Think about the readers at all times. Writing as a Process Clarifying your aim 明确目的 Identifying your readers 确定读者 Generating ideas 产生想法 Organizing the ideas 组织思路 Sketching a synopsis 制定大纲 Drafting your text 起草文章 Revising and editing 修改编辑 Proofreading 认真校对 Writing as a Product This approach to writing sees text types as useful model on which to proceed. Many types of business writing are similar. Principles of Effective Business Writing Be clear Use the right register Use we and you Use correct titles and names Be clear purpose use of language simple words and phrases simple paragraphs with the topic sentence at the beginning Use pictures, diagrams, lists and examples Use headings As to the steamers sailing from Hong Kong to San Francisco, we have bimonthly direct services. 1）We have two direct sailings every month from Hong Kong to San Francisco. We have a direct sailing from Hong Kong to San Francisco every tw