【2018年整理】顾客至上的营销策略才能满足消费者Customer Satisfaction Research Study.pptx

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【2018年整理】顾客至上的营销策略才能满足消费者Customer Satisfaction Research Study.pptx

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【2018年整理】顾客至上的营销策略才能满足消费者Customer Satisfaction Research Study

Customer Satisfaction Research StudyData from 2,400 customers reveals how far companies must togo to please (or alienate) customersTABLE OF CONTENTSHvpothesi : How marketers can respond to the seismic shift of consume r empowe rme门t 3坠旦坠: How 仁ustomer-first marketing produζes sat isfied customers 10坠旦旦:Why satisfied customers are valuable 18Applicatio!!: Discove rie5 to helpζ山tome川i川 ma阳ting at every level 22Realitv Chec!i: How far must brands and marketers go to satisfy customers? .川.….…..….川… .….川.……….…….川……….川….……….…川….….E…川川…川E ….….…..…….…….川………..川.….………E川川…….……………….川………川.… .川.…… .E川川……………….…川E.…川… .川………………川E.…川…….…. 31se创If Assessm呐、 en 、t伫: Le町v剖e叫15旷0f mar咔ket阳ing m挝atu旷川「叫i叩ty…….…….口….…… .……..….…….. ... ……….……….…………….………..…….川..………...….. ...…………..……川.. .… 37ActionI忧tems 缸: Pu忱tting these dim∞ζs over叫i怡es into action川….…….川……….川…….川….川..…川 ……….川……….川…….川….川..川……….…川.….川…川.…川….川..…………….川……….川…….川.川………….川……….川…….川……….川…………….川………….川…….…川…….川…………….川……….川……….川……….川……….川………….川………….川………….川……….川………….川……….川………….川………….川……….川………….川……….川……….川………….川……..川…… ……….……川 …….川….…川.川……………….. 川…………….…川………….川……….川………….川……….…川.…川…………川…….. 川…………….川………….川……川….川………………….…川……….…川.… ……….川…………….川……….川……….川……….川……….川……….川………….川………….川………….川……….川……….川……….…川川………………... 川………….川……….川……….川……….川…….川….川 . 45M剖ethodolo。g芷y_: How白th怡is research sωt udy was conducted 49E....IIM咽国:EHYPOTHESISHow marketers can respond to the seismic shift of consumer empowermentAfter years of disruptive change that has lead to better informed, more empowered consumers, it has become moredifficult than ever for brands to control customer perception with traditional marketing.One approach to succeed in this new era is to come alongside customers and help them achieve their goals versus only driving them towards business goals.A shift from…Customer-Centric Marketing — aiming at the customerCustomer-centric marketing puts the customers at the center of marketing; all promotions and messaging flow towards them