民俗图案论文：民俗图案在招贴设计中的应用及研究.docVIP

民俗图案论文：民俗图案在招贴设计中的应用及研究 【中文摘要】中国的民俗艺术拥有其独特的文化内涵和独特的文化形式，继承了东方艺术永恒的根本，丰富了人们的生活。它是祖国文化重要的一部分，深深地扎根于人们的心中。由于我国文化中心不断地迁移，民间艺术呈现出了它的多元化，多层次感。本文在写作过程中主要以木板年画、剪纸、皮影等最具代表性的民俗图案为代表，文章从民俗图案的造型特点，色彩和其他方面对其做了详尽的阐述。本文明确了什么是民俗图案，基本分类及其产生和发展，阐述了民俗图案的文化内涵和艺术特征。文章第二部分阐述了招贴的意义和发展。在全球信息技术共享的时代，招贴设计的文化内涵将继续扩大，其文化特征将更加突出。由电脑平面设计制作出的高精度，高效率和丰富的全新视觉效果，为现代招贴设计提供了一个不可思议的创意空间和丰富的表达形式，并使其走向更广阔的前景。但我们不能只依靠高科技手段，追求国际先进设计理念，纯粹追求形式，远离了当地文化。文章第三部分主要突出招贴设计的国际化和本地化的结合，国际技术和最先进的设计理论和我们的民族文化的结合，为创意招贴提取传统文化的精华，使传统在传承中发展，使现代部分在传统的基础上更加完善。第四部分着重阐述民俗图案在招贴中的创新与运用，通过大量实例分析招贴对民俗图案造型、色彩、含义的引申与借鉴。最后，对民俗图案在招贴设计中的应用方式进行了概括总结。 【英文摘要】With its own unique cultural connocation and form, Chinese folkart inherits immortal roots of Oriental Art and enriches people’slives. It is an important part of national culture and has beeningrained in the hearts of the people. Because of the multiplemigration of our history cultural centre, folk art shows multipletypes and levels. The most representative Henan folk art patternswas represented in the course of writing and the article elaboratesthe basic situation of the folk art pattern from its constructionfeatures, color and other aspects. This article definite what is folkart patterns, classify it basically and its generation anddevelopments and elaborates the cultural connocation and artfeatures of folk art patterns. The second part elaborates themeaning and development of poster. In the era of globe sharing ofthe information technology, the cultural connocation of posterdesign will continue to extend and its cultural characteristic will bemore outstanding. The high precision, efficiency and abundantbrand new visual effects made by computer graphic design providesan incrediable creative space and a rich form of expression for themodern poster design and makes it go to a broader prospect. But we cannot rely only on high-tech means and pursuit advancedinternational design concepts, purely pursuit the form and out of thelocal culture. The third part of the article mainly highlights