段A公司在房地产行业当中所处的竞争地位及未来发展.docxVIP

摘 要房地产业是整个国民经济的重要组成部分，它的发展既受到国民经济的制约，又能够促进国民经济持续、快速、健康的发展，在整个国民经济中属于基础性、先导性的产业。房地产行业在2013年势头强劲，但随着国家新出台的“国五条”、房屋契约税等宏观打压政策，同时面临2013年中国经济下行严重的一年，对于整个行业而言都是十分严峻的。本文通过对A公司的分析，来分析了解国家房地产政策乃至整个行业的、发展趋势。本文的行文目的主要是为了研究现阶段A公司在房地产行业当中所处的竞争地位及未来发展。通过收集万科、中海外、中粮3家典型企业的基本资料，在基本数据、战略取向、薪酬及培训方式等方面进行对比分析，从中寻找A公司的不足，最后，通过SWOT分析法的维度出发，对A公司的现状进行分析，并提出未来发展的相关意见。关键词：房地产 国家政策 SWOT分析 典型企业 A公司 AbstractThe real estate industry is an important part of the whole national economy, its development is restricted by the national economy, and to promote the development of the national economy lasts, fast, healthy, is a basic, leading the industry in the national economy. The real estate industry in 2013 was strong, but with the state promulgated a new country of five , the housing contract tax macro policy to suppress, in 2013 China also faces a severe economic downturn a year, is very serious in the industry. In this paper, through the analysis of A company, to analyze the development trend of understanding national real estate policy and the industry as a whole.The authors writing purpose is mainly to study the present stage A company is in the real estate industry s competitive position and future development. Through the basic data collection, COFCO Vanke, China Xinda, 4 typical enterprises, are compared and analyzed in terms of basic data, strategic orientation, compensation and training mode, looking for problems, A company from the last, through the SWOT analysis of the dimensions, analyzes the present situation of A company, and puts forward some opinions future development.Key words：real estate national policy SWOT analysis The typical enterprise A company 图目录 图表 1-1 本文技术线图3图表 2-1 总资产比较分析图4图表 2-2净资产规模比较分析图4图2-3资产负债率对比分析图4图表图2-4 历史开发规模对比图4图表图2-5 年销售收入表对比分析图4图表图2-6 净资产收益率4图表图3-1 万科战略取向分析图4图表图3-2 万科组织结构图（项目公司）4图3-3 中粮组织管理结构图4图表图3-2 万科组织结构图（项目公司）4 表目录表2-1房地产开发竞争要素比较表4表3-1组织管理结构分析表4表3-2组织结构分析表4表3-3专业职位序列表4表3-4各企业薪资结构表4表3-5 各企业业绩考核表4图3-