房地产营销理论的发展外文翻译.docVIP

The development of the real estate marketing theory The theoretical system and the marketing concept in China began in twentieth Century 70 at the end of the introduction of marketing, and is rapidly applied to all kinds of household electrical appliances, daily necessities, hotel service industry and other fields, and applied to the field of real estate is after 1995. The main reason is that the concept of marketing is the product of the market, is the result of fierce market competition. Before 1994, Chinas real estate market is a typical sellers market, enterprise, unit group purchase, less market risk. But after 1994, the high risk of the real estate market competition of real estate investment began to highlight, the majority of real estate developers began to look at the marketing with a rational perspective of value. After several years of exploration, although the trend of diversified real estate marketing, marketing services have been chasing connotation from the surface tends, marketing promotion from be towards orderly, but many real estate developers to understand marketing remain superficial, even as to understand marketing connotation bias lead to marketing mistakes. With the continuous innovation of management theory, how to understand the idea and strategy of marketing in deep, deep adjustment and integration of the real estate marketing combination, it is one of the key factors for developers to market competition. The United States of America marketing scholar Professor Mccarthy put forward the famous 4P marketing combination strategy. 4P is the city A marketing mix of four basic elements, namely the product (Product), price (Price), pipe (Place) and promotion (Promotion). He believes that a successful and complete marketing activities, means to appropriate Products, right price, right channels and appropriate means of promotion, enterprise product and service delivery to specific market behavior. Now many developers are using the 4P marketing theo