体育用品零售行业研究报告.pptVIP

体育产业和体育用品零售业 美国体育用品零售业的趋势 中国体育用品产业的现状 体育用品产业在加入WTO后面临的挑战 体育用品零售业领导者的成功原因 体育用品零售业领导者的成功原因 如何在零售业中获胜 The #1 Global Sports Retailer Background Largest Sports Retailer in the world Sales : $1,418,998,000 Gross Profit : 28% No. of stores: 198 in US and 33 in Japan, 3 new ones planned in 2002. Stores range from 35,000sq ft to 55,000 sq ft No. of Employees: 9,200 in stores and 800 in Head Office Distribution Channels: Retail Stores and On-line Strengths - Wide variety of equipment and apparel - Broad selection of brands - Competitive pricing - “World- Class Sales and Customer service” compared to other sporting retailers The #1 Global Sports Retailer Merchandise Offer Equipment 51% Apparel 22% Footwear 27% 700 Brand names, including Nike, New Balance, Reebok, Wilson Merchandising Strategy Wide selection of quality, brand name and private label merchandise Wide variety of sporting equipment, athletic footwear, apparel accessories Price range from value to higher price points “Hot-New-Now” Program Caters to customers diverse sporting needs from everyday to sports enthusiasts Store ranges are different ( brands, sizes, colours, fabric), based on geographical, demographic differences Operations IT Operations Central buying, replenishment and allocation Automated replenishment for 55% of product range Has approx. 650 vendors Logistics 2 distribution centres : 1 300,000sq and the other 100,000 in Georgia and California Information Systems Purchasing, receiving, sales, merchandise planning, allocation and inventory are integrated Uses JDA Merchandise Management System and is implementing assortment planning and space planning system #2 Sporting Goods Retailer in US Background Established 1928, operates through its wholly owned subsidiaries, Gart Bros., Sporting Goods Company, Sportsmart and Oshman’s Sales : $935,717,000 Gross Profit : 26% No. of stores: 179 in US, ranging from 30,000 to 45,000 sq ft No. of Employees: Total