上海大众汽车华南场分析.pptVIP

华南历年市场总量变化PC market development in Huanan 华南千人保有量Car parc per 1000 capita in Huannan 华南市场的级别比重Ratio of class in Huanan 华南市场用户结构User structure in Huanan 华南地区伞品牌排名Ranking of Top 10 brand in Huanan SVW产品在华南市场表现SVW performance in Huanan SVW华南市场份额Market share of SVW in Huanan 广东市场分析Market situation for Guangdong 广东省历年市场总量变化及地级市市场容量PC market development in Guangdong 广东省各地级市千人保有量Car parc per 1000 capita for each city in Guangdong province 广东地区厂家排名Ranking of Top 10 manufacturers in Guangdong province 广东地区伞品牌排名 Ranking of Top 10 brand in Guangdong province VW品牌认知度和美誉度在广州的表现与全国的表现差距较大Awareness and Image rating of VW are both poor in Guangzhou 广东市场B、C级轿车、MPV比重高于全国平均水平Ratio of B,C Sedan and MPV is higher than the country average level 私人市场应是开拓广东市场的重中之重Private market is most important for exploiting Guangdong market SVW 产品在广东地区表现SVW performance of each product in Guangdong SVW产品在广东地级市表现SVW performance of each product in cities of Guangdong 广东出租车市场概况Taxi market in Guangdong SVW出租车在广东地级市表现SVW performance in taxi market of Guangdong BackupSVW performance in Shenzhen and Guangzhou 广州市场概况——厂商排名Guangzhou market situation——Manufacturers Ranking 广州市场概况——品牌排名 Guangzhou market situation——Brand Ranking 广州市场概况——SVW及竞争对手表现Guangzhou market situation——SVW and competitors performance 深圳市场概况——厂商排名Shenzhen market situation——Manufacturers Ranking 深圳市场概况——品牌排名 Shenzhen market situation——Brand Ranking 深圳市场概况——SVW及竞争对手表现 Shenzhen market situation——SVW and competitors performance Y2007 Passat vs. Magoton广东月度销量情况Y2007 Passat vs. Magoton Sales volume in Guangdong by month Y2007 Passat vs. Magoton广东区域销量情况Y2007 Passat vs. Magoton Sales volume in Guangdong by cities SM Confidential 华南市场分析 Market situation for Huanan 2008.04.10 SM 占全国比重 14.7% 15.2% 13.9% 14.0% 14.3% 13.5% Ratio in Domestic * Based on Police Ministry registration figure Y2008 Feb 华南市场总量发展 The development of Huanan PC market (Y2003 –Y2008 Feb) E