内罗毕地产市场调查报告汇.docx

REAL ESTATE IN NAIROBI内罗毕房地产REPORT ON THE REAL ESTATE MARKET IN NAIROBIWITH FOCUS ON RESIDENTIALHOUSES, HOTELS,SERVICED APARTMENTS AND OFFICES内罗毕房地产市场报告主讲：住房、宾馆、公寓式酒店及办公楼ISSUE F6: 2nd April 2014二零一四年四月二日 发布Prepared by Cherwell Technical Department彻韦尔技术部 编制CONTENTS 目录1Executive Summary 绪言2Why Nairobi? 为什么选择内罗毕？3Challenges and Strategies 挑战与策略4Overview of Real Estate Market in Nairobi 内罗毕房地产市场概况5Residential Apartments 公寓楼住房市场6Hotels/ Serviced Apartments 宾馆及公寓式酒店市场7Offices 办公楼市场8Future Growth 未来发展9Key Success Strategies 赢得市场的重要策略EXECUTIVE SUMMARY绪言1Nairobi is a vibrant, growing city. There is no other city to compare with Nairobi in East Africa. 内罗毕是一座充满活力、正在崛起的城市。在东非，没有任何其它城市能与之媲隆。2International organisations are establishing their headquarters in Nairobi because of the importance of its location and because the competitiveness of its market makes it lower cost than similar capitals, e.g. Kampala. 许多国际组织都将总部设于内罗毕，不仅因其地理位置重要，还因其具有市场运营成本低廉的竞争优势，比如，若将总部设在乌干达首都坎帕拉就会比设在内罗毕的运营成本更高。3The demand for housing in Nairobi is high, although it is important carefully to select the location and market segment. 内罗毕的房屋需求量很大，但需要认真选择地理位置及确立市场定位。4The demand for hotels and serviced apartments is high due to the business demand created by greater commercial activity (3 above) and also the steady tourist demand. 众多频繁的商业、商务活动以及稳定的旅游业使得内罗毕有大量的宾馆及公寓式酒店的需求。5The demand for offices is high. This is evidenced by the number of residential homes being converted to offices. However, there is an overhang of supply, the sale market is small and the rental market has an unfavourable tax regime, i.e. recently impose VAT. 内罗毕办公楼的需求量很大。这一点，从大量的住宅被用作办公室就可以看出。但，办公楼的市场供给超量、销售对象少、出租的税费重，比如最近又征收增值税。6The following are the recommendations for investment, depending on whether the client wishes develop and sell or develop and hold for rental and capital appreciation. 依照开发商希望采用的资本增值模式（开发——销售、开发——持有出租），提出以下一些投资建议：Summary of Real Estate Investment in Nairobi: Recommendations for Investment内罗毕房地产投资概况：投资建议Sale出售Ren