- 8
- 0
- 约7千字
- 约 43页
- 2018-05-09 发布于天津
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奥迪企业家精英论坛总结
* * ■现场车辆展示 Show of cars at venue 奥迪A8L 展示 Show of Audi A8L ■嘉宾就座 Guests seated 礼仪迎宾 Welcome etiquette 嘉宾就座 Guests seated ■论坛现场 Venue 嘉宾介绍 Introduction of the guest 主持人讲话 Host addressing ■论坛现场 Venue 嘉宾演讲 guests addressing ■论坛现场 Venue 嘉宾演讲 Guests addressing ■现场互动 Interaction at the venue ■赠送车模 model-giving Part1 活动准备Preparation 媒体 Media 活动现场Venue Part3 Part2 ■部分媒体报道 Reports of some media 华声在线汽车频道 易车网 ■部分媒体报道 Reports of some Media 红网汽车 金鹰汽车网 ■活动小结 本次活动邀请了泉州、长沙地区主流媒体、当地企业家精英以及到经销商处报名的客户,活动的人群定位和活动目的十分明确,通过经济学家的现场分析与演讲,为来宾带来了一次与国内顶级经济学家思想碰撞的盛宴。活动中通过奥迪品牌文化的融入,使所有到场参加活动的嘉宾都对奥迪不断进取的品牌精神。本次活动的现场服务都表示十分的满意,对奥迪品牌的尊贵与动感留下了一个更为深刻的印象。 活动后的实际效果证明,经济学家演讲的活动方式能够满足奥迪潜在消费人群的需要,吸引到大量的奥迪的目标客户和忠诚客户报名参与,每次报名及到场嘉宾远远超出预期。并且,参加活动的嘉宾对活动的满意度以及奥迪品牌精神有了更深的了解,相信通过口碑传播的巨大影响,对推进潜在用户的购买行为能够起到催化剂的作用。 活动期间通过网络、电视、报纸三位一体的整合传播方式,专题报道的报道形式广泛的对本次活动进行深入系统的传播,扩大了本次活动的影响力,突出的宣传了奥迪品牌不断进取的形象。 ■Summary The event invited the mainstream media in Quanzhou and Changsha, the elite of Entrepreneurs and customers, with clear target groups and purpose of activity. It supplied the guests an opportunity to contact with the top economists after the analysis and address. All guests feel the Audi spirit of striving. The service department of the event express their satisfaction and deep impression in distinguished and dynamic character. The achievements we received prove the speech and the event way of the economists meet the demands of the customers and attract abundant target and loyal customers participating in. the guests registering and arriving is far more than expected. Moreover, the participated customers achieved a high satisfaction and deep understanding of Audi. The great influence created by reputation score will promoting the buying behavior of potential users. During the event, through of the trinity means of communication including network, television and newspapers. the report diffused this in a wide rage, expanding the impact of this event, highlighting the propaganda of the Audi brand
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