宜家(英文版介绍)40.pptVIP

宜 家 设计5班檀寅荷  I K E A Home furnishings IKEA History Product Price Place The food and dessert History 1943 Sweden 17-year old Ingvar Kamprad founders name (Ingvar Kamprad) the farm where he grew up (Elmtaryd) his home parish (Agunnaryd) Pencils, wallets, photo frames,watches……（inexpensive，with market demands） In 1947, the first piece of furniture was sold in IKEA. In 1955, IKEA designed its first piece of furniture. In 1963, IKEA opened its first retail store History Product Three series: Office, family, children’s IKEA Varieties: desks, tables, chairs, sofas, TV solutions, storage, lightings, decoration, beds and mattresses…… 10,000 articles Product Styles: simple, natural, fashion, good-quality Customers: the masses in developed countries the white-collar in developing countries Product the flat-pack distribution methods assembled by the consumer → reduce costs and use of packaging → a practical point Product Price Low price policy an attractive feature of IKEA low price policy is used through the processes of designing, manufacturing, sellings, and administration Price How much? Price Figure out the price before designing Use new materials, new technique The flat-pack distribution methods Price Place IKEA stores in different countries. sells its products to customers directly. a symbol of life style. do purchasing enjoy a different kind of life style here. Place Promotion Free catalogues for customers Exhibition units in the stores Advertisement Promotion Free catalogues Free catalogues Exhibition units Advertisement Advertisement Advertisement I K E A Home furnishings