以NL为TW域名推广参考.ppt

以.NL為.TW域名推廣參考 Agenda Taiwan versus Netherlands World Domain Statistics .NL Offerings Digital Brand Management Useful Links Taiwan vs. Netherlands (2001-2002) World Domain Statistics (as of 02.08.2003) .NL Offering .NL Registration, Second Level .NL for Personal, Third Level Second Level: 100~999 Example: www.johnsmith.108.nl Example:www.boeing.747.nl; www.peugeot.206.nl Administrated By SIDN (Stichting Internet Domeinregistratie Nederland) Over 1400 Pan-European Participants/Registrars/Agents Category I: For European Participant; Performed as Registrar Category II: For Dutch Participant and For Advisory Only Participant Council Two offerings only: .nl commercial and .nl personal Jan 2003, unrestricted .NL registration Updated Dispute Policy Developed By Domain Debate Project Digital Brand Management Multinational Companies in NL Shell, ABN AMRO, Phillips, Unilever, etc Register Company Name, Product Names, Marketing Campaign Related Domain Name Protection Pros: (make it a ccTLD?) Cons: Average Number of Domain Name Registered per company: 300 (all TLDs, unofficial estimate) ccTLD ? Redirect ? gTLD/country Useful Links http://www.sidn.nl / /ger2002/ .tw * International Trade (60% of GDP) International Trade (40% of GDP) Core Competency 60% 50% Internet Penetration Germany, France, UK China, Japan, HK Neighbors Gateway to Europe Gateway to China/Asia Positioning 715,000 590,000 # of Reg. Companies 16million 23million Population Netherlands Taiwan 55,086 .COM.HK 40 93,480 (commercial) .COM.TW 34 231,478 .CO.JP 21 21,336,063 .COM 1 5,459,604 .DE 2 3,631,270 .NET 3 3,080,659 .UK 4 666,399 .BIZ 8 617,045 (commercial) .NL 9 Source: Domain Worldwide ? 105,468 .COM.CN 32 315,215 .US 17 Volume Domain Rank *