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商务谈判资料.doc
Distributive Negotiation
‘Fixed-pie
Competitive
Sometimes adversarial
Short term gains
Little relationship benefits
Distributive Negotiation
Goals of one party are in fundamental, direct conflict to another party.
Resources are fixed and limited.
Maximizing the share of resources is the goal.
Distributive negotiation is all about who gets (or pays) how much. It is also where more for me means less for you.
Integrative Negotiation
Create a free flow of information.
Attempt to understand the other negotiator抯 real needs and objectives.
Emphasize the commonalties between the parties and minimize the differences.
Search for solutions that meet the goals and objectives of both sides.
General structure of negotiations
1 oDetermine interests and issues
2 design and offer options
3 introduce criteria to evaluate options
4 estimate reservation points
5 explore alternatives to agreement
6 reach an agreement
BUSINESS NEGOTIATION
Negotiations occur for several reasons:
To agree on how to share or divide a limited resource
To create something new that neither party could attain on his or her own
To resolve a problem or dispute between the parties
Negotiators need to:
Set a clear target and resistance points
Understand and work to improve their BATNA
Start with good opening offer
Make appropriate concessions
Manage the commitment process
Sales contract contents
Description of good/service(name number; quality; discounts (cash/volume); packing)
Payment (unit total; due date; terms of payment; late payment penalty )
Shipping
Warranties or guarantee
Inspection
Boilerplate provisions (amendment ; force majeure; dispute arbitration; jurisdiction; integration; headings; severability; confidentiality; indemnity)
Invoice payment terms
Net monthly account
Payment due on last day of the month following the one in which the invoice is dated
PIA (Payment in advance)
Net 7(Payment?seven days after invoice date)
Net 10(Payment?ten days after invoice da
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