SCM供应链4CustomerService07.pptVIP

Prepared by WANG Jun qwqw  Introduction Customers view the total product offerings of any company in terms of price, quality, and service. Customer service has been viewed as an essential ingredient in marketing strategy. Marketing is described in terms of an activity mix of 4 Ps — product, price, promotion and place (logistics). From a logistics perspective, customer service is the outcome of all logistics activities or supply chain processes. Therefore the design of the logistics system sets the level of customer service. The following issues will