PALADIN上市时调研报告.PPTVIP

* Originality and specialty of PALADIN B35.Compared with other names such as Cross-country Vehicle/Jeep/SUV, what do you think of PALADIN? * Easy to remember or not B36. Do you think PALADIN easy to remember ? * Suitable Chinese name of PALADIN B37. which name is most suitable for this vehicle? B38.Please think of several Chinese name for this vehicle （Inspiration）name Frequency Ferradin 5 King of wolf 4 Aladi 3 Fengmao 2 Zhuishi 2 Black leopard 2 Land 2 Wild horse 1 Fuichi 1 Padi 1 * Impression and opinion on PALADIN B39.Score on the name of PALADIN （5 credit,1= definitely not agree,5= agree） Mean * Brand image of competitor image PALADIN Base=39 Changfengliebao Base=60 Jibeitongyong Base =53 Pajero Base=67 SPORT Base=56 Cherokee Base=92 Leading position 28.2 25.0 20.8 46.3 ③ 23.2 60.9 ② Lovable 59.0 ① 40.0 ① 26.4 59.7 ① 30.4 94.6 ① Worthy 38.5 40.0 ① 37.7 ② 40.3 32.1 35.9 ③ High quality 46.2③ 30.0 24.5 50.7 35.7 29.3 Outstanding power 51.3 43.3 35.8③ 50.7 44.6 ① 27.2 Drive comfort 71.8 38.3 26.4 47.8 ② 41.1 ② 33.7 Acceptable oil consumption 51.3 35.0 24.5 32.8 37.5 16.3 Enjoyable 38.5 25.0 30.2 40.3 23.2 18.5 Strong and powerful 38.5 30.0 22.6 38.8 26.8 30.4 Leisurely 53.8 ② 40.0 ① 35.8③ 43.3 39.3 ③ 34.8 Affinity 23.1 16.7 15.1 19.4 21.4 25.0 Publicizing 35.9 30.0 24.5 34.3 21.4 10.9 Reasonable price 20.5 28.3 41.5 ① 11.9 33.9 27.2 Drive safety 38.5 38.3 28.3 38.8 26.8 29.3 Good flexibility 23.1 23.3 28.3 37.3 19.6 19.6 Vehicle expected 10.3 16.7 5.7 26.9 10.7 15.2 Creational 23.1 6.7 9.4 16.4 7.1 8.7 B39 Choose one you think reasonable in the following factors * PRICE TEST * Manual/Automatic Qd、Qd1. From the point of view of your company, which type do you need? Is manual necessary? 4*2（automatic） 4*2 （manual） 4*4（automatic） 4*4 （manual） 4*4 V6（automatic） 4*4 V6 （manual） * Price spread between automatic and manual Qd2. which spread can you accept? * Brand of first choice D1. Display the picture