媒介是企业战略性资源.pptVIP

创新是永远的主题 Innovation is a theme forever 4、要把货铺在消费者心里 To spread your products in the mind of consumers 据调查，44.3%的人在进药店之前，就已经决定了买哪个品牌的药 According to a survey, 44.3% people has decided to buy which brand name medicine before they enter into the pharmacy 用品牌传播拉动消费者心目中的品牌占有率，品牌心理占有率与市场占有率成正比 To rise your brand identity in the mind of consumers will promote the market share of your products 5、品牌在行业中实际排第几不重要 在消费者心目中排第几最重要 The rank number of your brand name in the industry is not important, instead the rank in the mind of consumers is the key. 由于信息不对称，弱势品牌要通过强势媒体进行突围，而强势品牌则也要通过强势媒体来稳固地位 Due to imbala