探究个性化包装的创意和设计-美术学专业论文.docx

AbstractWiththedevelopmentoftimesandcontinuousdevelopmentoftechnology,people’slivingstandardimprovessignificantly.Withthecontinuoussubdivisionofmarketandthestrengtheningofconsumers’self-consciousness, traditionalandmonotonoussalespackageisunabletomeettheneedsof consumers,personalizedpackagewithoriginalityandinterestingnessstartstoprevailgradually.Presently,besidesmeetingthebasicneedsofprotectingtransportation, personalizedpackageisalsoendowedwithnewconnotation.Personalizedpackagenotonlycanstrengthenbrandandpromotesales,butalsoisclosetotheemotionneedsofconsumers,stressingthesensoryexperienceandinnerspirit’s satisfaction.Therefore,personalizedpackagehasabigdevelopmentspaceinthefuture.Asthedesigner,firstofall,hecanstresspersonalitybymakinginnovationofdecoration,structureandmaterial,sufficientlymobilizingpeople’ssense systemoftouch,smellandhearingbyboldattemptsandexperimentaldesign,bridgingthegapbetweenproductsandconsumers.Secondly,theinstillationof culturalelementisaclearspringofstressingpackagepersonality,onlythepackagecontainingdeepculturalconnotationcanhavethefreshvigor.Thirdly,thepersonalizeddesignofpackagealsoneedstofittheideaofsustainabledevelopmentandstressgreenenvironment,makingpeoplefeelmoreclosetonatureinconsumptionprocess,whichistheneedofbusyurbanlife.Inadditiontothis,people’sneedsofpursuinguniqueemotionareincreasingdaybyday,makingthe“personalcustomization”packagehavestrongvitalforceandbroaddevelopingprospect.All in all, only by making continuous innovation and breakthrough inIIpackagedesigncanwinconsumersandstandonthisfiercemarket.Personalpackagedesignnotonlydevelopscommercialvalue,butalsodevelopsartisticvalueandbringspeoplevisualpleasuresandspiritssatisfaction.Therefore,theoriginalityanddevelopmentofpersonalizedpackagedesignareneededtobewelldiscussed.Keywords：Personalizedpackage; Originality anddesign;Developing trendIII目录摘要............................................................IAbstract.......................................................II引言......