毕业设计（论文）-漓江徒步游游客特征及其旅游需求调查分析汇.docVIP

漓江徒步游游客特征及其旅游需求调查分析 摘 要 徒步旅游正在以一种新兴的旅游方式蓬勃发展，由于它本身所具备的自主性，参与性、挑战性、享乐性、原真性等特点，倍受大众喜爱，尤其受青年人欢迎。桂林山水甲天下，而这个甲字，在漓江流经桂林到阳朔这一段山与水的完美结合，就是一个很好的体现。每年慕名漓江而前来旅游的游客不计其数、坐游轮观光的人数居多、徒步的为数也不少、漓江的美不言而喻。本文通过对游客进行问卷调查、访谈，走访居住在漓江沿岸的居民，查阅图书馆和网络相关文献等途径收集资料，对徒步漓江的游客需求进行分析。分析包括游客的需求要素分析，影响游客需求的因素分析，游客需求规律分析。分析结果显示，男性徒步游客数量远远大于女性，青年人居多，游客职业分布广泛，学生群体占多数；徒步的游客主要来自广西，桂林居多；游客的收入高低对于本地游客参与徒步旅游的出游能力影响不大，对外地游客和外国游客有一定影响；时间仍是影响游客出游的重要因素，许多游客选择在节假日和周末出游，徒步的路程较短，主要是漓江的精华段杨堤至兴坪，多数游客徒步所花的时间是半天或天；游客了解漓江和徒步漓江的途径主要是互联网，多数人自发组织出游；游客的主要旅游动机是欣赏漓江自然风光，增强友谊或锻炼身体等动机在其次；游客徒步后对漓江山水自然风光评价很高； 关键词：徒步旅游； 游客需求； 游客; 分析 the Survey and Analysis about the Characteristics and Tourism Demand of Li Rivers Hikers Abstract Hiking, a burgeoning way to travel boom,since it has possessions of autonomy, participation, challenges,enjoyments,authenticity, etc., greatly popularity, especially among young people.guilin has the best mountains and water under the heaven,Li River from guilin to Yangshuo, a combination of mountain and water, which is a good expression. Each year numerous chinese and foreign tourists come to visit Li River, including a large number of foot--travelers.Based on a field research by visiting the travelers, coastal residents living in the Li River, access to library and network-related literature and so on to collect the first--hand and second--hand datum on the needsof foot-travelers.Analysis of factors including the demand of tourists, affecting factors ,demand laws .The results show that men are far greater than the number of female tourists on foot, mostly young people, tourists occupation are widely distributed group of students in the majority;The foot--travelers were mainly from Guangxi, especially Guilin; For local visitors ,travel-ability could not be affected by income level, but had a certain influence to foreign tourists ; time is still an important affecting factor on foot -travel, many tourists chose to get away on holidays or weeke