1.国际市场营销概况.pptVIP

What is Marketing? Marketing can be defined as a series of activities leading to an exchange transaction between a seller and a buyer at a profit. Marketing activities center on an organization’s efforts to satisfy customer wants and needs with products and services that offer competitive value. The marketing mix (product, price, place, and promotion) comprises a contemporary marketer’s primary tools. Marketing is a universal discipline, as applicable in Argentina as it is in Zimbabwe. An organization that engages in global marketing focuses its resources on global market opportunities and