中外企业核心竞争力培养的研究.docVIP

田哲：关于中外企业核心竞争力问题的研究 2007级国际经济与贸易专业毕业论文 PAGE IV PAGE I 密 级 公 开 学 号 200741118307 论文题目：关于中外企业核心竞争力培养的研究 摘 要：改革开放以来，我国经济贸易得到了快速 HYPERLINK /fazhan/ 发展。同时，进出口贸易额成倍增长， HYPERLINK /company/ 企业队伍不断扩大。在我国加入WTO和外贸经营权放开后，近年来又成长起来一批中小型企业，正在成为我国经济发展的生力军。那么，如何才能使这些企业在市场竞争中成长壮大？着力培育企业的核心竞争力，已成为一个事关我国经济发展全局的战略问题。我们既要了解我国企业生存发展的现状，又要借鉴国外企业的优秀知识与文化，并结合自身的特点，找到一个适合我国企业发展的道路。并且努力提升企业的核心竞争力，增加企业在国际竞争中的优势，使得我国企业也能进入国际化的大市场，为我国经济建设作出不菲的贡献。  关键词：企业；竞争优势 ；核心竞争力；跨国公司； Title：About foreign trade enterprise core competitiveness problem of research Abstract: Since the reform and opening up, Chinas economic and trade get a rapid development. Meanwhile, import and export trade increase exponentially, enterprise team expands unceasingly. After Chinas entry into the WTO, foreign trade let go and grew up in recent years and of small and medium enterprises, are becoming the main force of the economic development in our country. So, how to make these enterprises in market competition growing? Strive to cultivate core competitiveness of the enterprise, has become a critical to our countrys economic development global strategic issue. We should understand Chinas enterprises survival and development present situation, and using foreign enterprises excellent knowledge and culture, and combined with its own characteristics, to find a suitable for Chinas enterprise development road. And try to improve enterprise core competitiveness in international competition and increase enterprise the advantages, makes our businesses can also enter international market for our countrys economic construction, made significant contributions. Keywords: Competitive advantage; Core competitiveness; Multinational corporation; 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc199719721 摘 要 PAGEREF _Toc199719721 \h I HYPERLINK \l _Toc199719722 Abstract PAGEREF _Toc199719722 \h II HYPERLINK \l _Toc199719723 一、企业的核心竞争力 1 HYPERLINK \l _Toc199719724 （一）企业核心竞争力的概念 PAGEREF _Toc19