职业院校电子商务英语课件：Nike, from Small Beginnings to World Giant.pptVIP

Key point: useful terms and definitions of e-commerce Difficult points: writing of agreements; By the end of this lesson, you should be able to have a good command of □ e-commerce terms given in the lesson □ writing of agreements □ useful sentences for agreement (contract) By the end of this lesson, you should be able to □ analyze Nike’s marketing decisions □ prescribe the growing steps of Nike.;Nike, from Small Beginnings to World Giant;New Words;endorse ;Sentence Explanations; …with the companys founders selling cheap Japanese sports shoes to American high school athletes at school track meetings, using a supply of shoes they kept in their car. 注意，with 后面接复合宾语（宾语companys founders及其后面的两个宾语补足语 selling cheap Japanese sports shoes…和using a supply of shoes they kept in their car ）用来说明附带情况。; 2. With excellent timing and a fair share of good luck, the founders of Nike were perfectly placed to cash in on Americas sports leisure boom during the 1970s, when millions of Americans began Jogging and running as part of their Personal campaigns to keep fit and healthy. 当时，在70年代，全美正掀起运动休闲的热潮，成千上万的人为了保持健康开始参加慢跑和长跑运动。天赐良机和得天独厚的运气使耐克的创始人大获其利。to cash in 从中获利。 to cash in 从中获利。; 3.The endorsements by star players, encouraging ordinary consumers to buy the sports gear of the stars and dream of being champions themselves, saw Nike selling close to $US 1 billion worth of running, basketball, and tennis shoes in 1986, while creating their first sports clothes under the Nike label. 明星运动员的加盟鼓动了普通消费者购买明星们穿的运动服装，梦想自己有朝一日成为冠军。1986年，耐克公司出售了价值近10亿美元的跑鞋、篮球鞋和网球鞋。这一年，耐克创立了它首批以耐克命名的运动服系列。 The endorsements做主语。 saw是谓语，see sb +…ing表示使某人如何如何……;Skill Training;AGREEMENT ON BUILDING A TOURIST HOTEL BETWEENCHINA HAINAN TRAVEL SERVICE AND U.S. A B BUILDING COMPANY; 1) The first party entrusts the second party with building a tourist hotel, the design of which is to be submitted by the first party. 2) Both contr