虞家咖啡包装设计.docVIP

摘 要 商品之所以引起消费者的关注，是因为商品包装的内涵和外表。从色彩心理的审美角度分析，色彩在视觉上容易使产品形象增强感染力，能强有力地吸引顾客的注意力。 关键词 咖啡文化；包装材料；色彩；图形设计；手磨咖啡的优势 Abstract the goods cause the attention of consumers, because the connotation of commodity packaging and appearance. From the perspective of the color psychology of aesthetic color easy to make the products in the visual image enhance appeal, can strongly attract customers attention. Coffee is a kind of foreign culture in China, and abroad already has a long history, the history of coffee has a history of hundreds of years. In our country, since the late qing dynasty door is opened, coffee began to appear in the coastal areas to now, has more than hundred years time. As a kind of exotic coffee has a long history of culture, contains a lot of content, such as the noble, elegant, leisure, fashion, romantic, etc. This article through to the coffee culture background is introduced, and the nestle coffee series packaging design of materials, colors, graphic design, raises the nestle coffee series packaging design to artistic conception and meaning of the expression to consumer, let consumers for the goods have intuitive impression and strong desire. Can speed up the process of urbanization and the people of the culture of original ecological life yearning, to contain culture commodity is more and more peoples attention and favor. Key words: coffee culture; Packaging materials; Color; Graphic design; The advantage of hand grinding coffee 目 录 摘 要 I 引言 1 1 咖啡包装概述 2 1.1中国咖啡包装的历史 2 1.2中国咖啡包装的现状 3 1.2.1咖啡包装的样式、图案 3 1.2.2与国外咖啡包装相比较的优势、劣势分析 4 1.2.3现在的中国消费者对咖啡包装的认识 4 1.2.4现在的中国消费者选择咖啡的包装产生因素 4 2 咖啡的包装设计定位 5 2.1消费人群的确立 5 2.2咖啡包装类型及材料分析 5 2.3包装材料的选择 5 2.4色彩在包装设计中的应用 6 3.虞家咖啡的包装视觉形象设计 7 3.1品牌固有元素的运用 7 3.2图形与色彩的运用与设计 7 4 包装图形设计的表现形式 9 4.1包装设计中图形的意义 9 4.2包装设计给人们带来的咖啡意境 9 5 虞家咖啡包装的创新 10 5.1盒型上的创新 10 5.2功能上的创新 10 5.3图案上的创新 10 5.4包装的创新为咖啡品牌的影响 10 结束语 12 参考文献 13 致 谢 15 引言 包装设计是一门涉及技术与艺术，研究工艺设计领域里审美规律的新学科。发达国家对包装十分重视，不论企业和教育部.门，研究机构都在努力探索包装的新形式，使他们的产品从外观上就获得良好的视觉印象，以增强国际市场的竞争