Bank_casestudyJP_Morgan银行案例分析-摩根大通.pdf

BankCaseStudyReport:JPMorganChaseCo. BankCaseStudyReport:JPMorganChaseCo. BBaannkkCCaasseeSSttuuddyyRReeppoorrtt::JJPPMMoorrggaannCChhaasseeCCoo.. - 1 - Content pages Content pages CCoonntteenntt ppaaggeess Executive summary1 Introduction2 Part 1: history2 Part 2: structure and management3 Part 3: products and services4 Part 4: strategic management5 Part 5: financial performance7 Part6: risk management10 Part7: future planning12 Conclusions 13 References14 - 2 - Executive Summary Executive Summary EExxeeccuuttiivvee SSuummmmaarryy JP Morgan Chase Co. is one of the biggest banks in the world. In this report, firstly it investigates the history of the company, which can be traced back to 1871.After a series of business activities over a century, now it is a huge banking consortium which provides a comprehensive products and services. In the second part, it discusses about the management and structure within the company. And then the third part introduces its products and services in different business lines. In the part 4 and 5, it shows that the current performance and the SWOTrespectively. JP Morgan chase is operating over 60 countries around the world now. As it is operating such a huge and complex business, the risk management is critical for them. According the part 4 and 5, we are going to the risk management and future planning in part 6 and 7. In the conclusion, after viewing the performance and management, it is optimistic about the JP Morgans future. In this decade, JP Morgan is likely going to maintain the leading position in banking industry around the world. - 3 - Introduction Introduction IInnttrroodduuccttiioonn JP Morgan Chase Co is a big f