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Heart and Mind in Conflict The Interplay of Affect …：在冲突中相互作用的心的影响….Image.Marked.pdfVIP

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  • 2018-05-09 发布于湖北
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Heart and Mind in Conflict The Interplay of Affect …：在冲突中相互作用的心的影响….Image.Marked.pdf

    Heart and Mind in Conflict The Interplay of Affect …：在冲突中相互作用的心的影响….Image.Marked

    Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making BABA SHIV ALEXANDER FEDORIKHIN* This article examines how consumer decision making is influenced by automat- ically evoked task-induced affect and by cognitions that are generated in a more controlled manner on exposure to alternatives in a choice task. Across two

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