中国便利店市场报告_节选1.pdfVIP

China Convenience Market An Emerging Channel Not to Miss China Convenience Market: An Emerging Channel Not to Miss Chinas dynamic retail landscape has expanded rapidly into a multi-channel market. One of the Beijing fastest growing channels in China today is the convenience store (CVS) format, bolstered by rising income levels, more modern lifestyles, increased Chengdu Shanghai demand for non-traditional products, and a greater focus on convenience instead of affordability. Guangdong With an expected growth of 15% CAGR over the next five years, Chinas CVS market is a booming channel industry that participants cannot overlook. CVSs are now quickly replacing mom-and-pop shops crammed with food and beverages to meet the growing needs of an increasingly affluent and young consumer culture in different provinces across China. environment. Aggressive growth plans from foreign players plowing investment into penetrating new While several key cities in China are experiencing cities could redefine the channel over the next saturation, CVS development in most cities remains several years. in the early stages of market evolution. Even cities seeing a high CVS count hold immense potential CVSs will undoubtedly continue to emerge into for growth from CVS operators introducing greater a major distribution channel for Chinas rapidly differentiation. We expect CVSs to grow market growing modern trade retail market. That said, the share faster than the supermarket or hypermarket name of the game is changing in China, and simply