房地产综合服务提供商的营销策略探究----本科毕业论文市场营销汇.docxVIP

房地产综合服务提供商的营销策略探究摘要新世纪以来社会主义市场经济不断繁荣发展，房地产市场呈现出日益发展的态势，同时随着社会分工的不断细分，一批以服务的专业性著称的房地产综合服务提供商不断发展壮大，其中又以世联地产，思源经纪，合富辉煌为行业佼佼者。这些企业经过不断的发展，定位于专业，不涉足房地产开发，服务于各房地产开发商，业务领域涉及房地产开发除施工以外各个阶段，包括前期估价拿地、地块定位、后期营销策略制定和销售代理等等。本文立足于房地产发展现状，阐述房地产综合服务提供商的发展历程，及其制定的营销策略以及分析其行业的发展前景，为房地产经纪行业提供一定的参考意义。关键词：房地产市场，综合服务提供商，发展历程，营销策略，发展前景Inquiry into the real estate service provider marketing strategyAbstractSocialist market economy continue to flourish since the beginning of the new century, the real estate market is showing a growing trend, the same time as the continued breakdown of the social division of labor, a group known to the services of professional real estate service providers continue to grow and develop, andWorld Union Properties, the Siyuan brokerage Hopefluent industry leader. These enterprises through continuous development, located in the professional is not involved in real estate development services in the real estate developers, business involved in the field of real estate development in addition to construction at all stages, including pre-valuation to get to, Lot positioning, the late marketing strategy formulation and sales agents and so on. This article is based on the real estate development status of the course of development of the real estate service providers, and develop marketing strategies to explore the prospects for the development of the industry, to provide a reference for the real estate brokerage industry.Keywords: real estate market, integrated service provider in the course of development, marketing strategy, development prospectsII目录摘要IAbstractII绪论11房地产综合服务提供商介绍11.1房地产综合服务提供商11.1.1房地产综合服务提供商定义11.1.2房地产综合服务提供商的特点21.2房地产综合服务提供商的发展历程21.2.1房地产中介30年发展进程21.3房地产中介服务行业的重要性91.3.1房地产中介服务行业是房地产市场的润滑剂91.3.2房地产中介服务行业具有较大的社会效益91.4房地产经纪行业的发展经验和需解决的问题101.4.1房地产经纪30年发展的基本经验101.4.2亟需解决的问题102房地产综合服务提供商应采取的营销策略102.1房地产营销解决对策112.2房地产服务提供商需要采取营销策略组合122.2.1房地产产品策略122.2.2房地产产品价格策略142.2.3房地产产品促销策略142.2.4房地产公共关系152.2.5房地产的渠道策略162.3房地产营销策略的创新162.3.1房地产品牌营销162.3.2房地产绿色营销172