关于上报2010年普法依法治理工作总结.pptVIP

Preparing a Winning Case ? George Leng Cisco Systems Posted with permission – March 2006. What Are We Looking for? To be successful, you must: Play the role stated in the case. Make a decision and support it. Make reasonable assumptions Support your recommendations with detailed qualitative and financial analysis Financial Analysis it is not that hard. Just ask “what numbers do I need to crunch to figure out what is going on with the firm?” What is the Right Answer? There isn’t one in most cases. There are, however, very bad answers. Make sure your B.S. meter is functioning. The solution must be realistic given: the power of the company, the resources she can control, the time frame for solving the problem and the expected competitive response. Understand The Business What Business Are We In? Who Are Our Customers? What Are They Buying? Who Are Our Competitors? How Do We Make Money? How Does $ Go Through Our Company? Approaching the Case The Issue Tree Analysis Leveraging Common Business Frameworks Frameworks are used to help guide and present analysis in a logical fashion There is no exhaustive list of frameworks or analytical tools Frameworks can be expanded and changed Not all frameworks can be applied to all situations The key is to understand which framework works best with the situation in question Leveraging Common Business Frameworks Product Life Cycle Porters 5 Forces: Barriers to Entry, Bargaining Power of Buyers, Bargaining Power of Suppliers, Availability of Substitute Products, and Level of Competition Among Firms 3 Cs: Cost, Customers, Competitors (Capacity sometimes added as a 4th C) Value Chain 4 Ps: Product, Price, Place, Promotion Sample Case Process Six Elements of a Winning Case Top 7 things to DO Tell a story. Develop a logical flow. Answer the questions stated in the Case. Tie your strategy back to your problem statement. Be realistic, given the constraints of money, customer readiness, and technology limitations. Summarize